Tesla Now Eyes For Austin Showroom, Worth Of $2.5 Million

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Tesla has filed with the State of Texas for a $2.5 million project that will transform 500 E. St. Elmo Road into an almost 30,000 square-foot showroom, Culture Map Austin reported. Texas state law prohibits Tesla from selling vehicles directly to consumers in Texas, but it does allow Tesla to show its vehicles in showrooms.

Tesla won’t be allowed to talk to customers about pricing, since traditional auto dealerships don’t like that – a situation in several states that have banned Tesla from selling directly to consumers because local dealerships have lobbied their state legislatures to prevent Tesla from selling directly to its customers.

Its spokeswoman, Jennifer Stevens, shared her thoughts with Teslarati: “Tesla has long used an online model for the sale of their vehicles, and nothing in Texas law prevents a Texas consumer from purchasing a Tesla online and having it delivered to them in the state,” she said. Under current state law, Tesla would even have to ship its made-in-Texas vehicles out of state before they could be sold to Texas customers.